THE BRIEF
To celebrate and hero PUMA athlete Harry Maguire during the summer tournament season.

THE IDEA
To create an epic tribute wall mural, that is just as rewarding as it is artistic.

THE EXECUTION
We partnered with Gif-iti Artist INSA to create a Moving Mural at the defender’s old school.
As well as being interactive The mural, which features 8 portraits of the players face, is also reactive to the tournament. For Example, if England wins a game the lettering on the mural which change from ‘Only See Great’ to ‘Only See Goals’ when scanned, also unlocking prizes for the school, making Maguire’s success his communities too.

THE TEAM
Client: PUMA
Creative Lead: Issie Mandry
Account Lead: Amelia Palfreyman
Artist: Insa
Production Company: High Stakes Films
Director: Ben Wrigglesworth
Producer: Sophie Oller