THE BRIEF 
To create a socially sharable, gen-z focused, influencer launch event for the release of the PUMA Cali Sport trainer.

THE IDEA
Using the Californian background of the shoe design we brought Santa Monica style to London, from fairground themed activations to boardwalk style bites, all inspired by, curated by and worked by a force of strong creative women, for strong creative women. 

THE EXECUTION
This launch event was designed for a female Gen-Z audience, a group of young women that live, play and express themselves creatively online. The focus of the evening was to facilitate as many content creation opportunities for our influencer attendees as possible, whilst keeping the brand and the female first message front and centre. From illustration and customisation to photography, AR and fortune-telling. Each moment was crafted to be ‘grammable’ and shared by influencers and creators. We also wanted to be the brand that encourages this unique audiences hustler mindset, a forward-thinking generation who are always aspiring for more,  by offering them an opportunity to up-skill with help and advice from our collaborators and workshop-style experiences, including an informative podcast recording from ‘The Receipts’. 

THE RESULT
The event was attended by 175 influencers, who between them shared over 300 social posts with a combined reach of over 15,000,000, with 100% positive sentiment.