THE BRIEF
To get Gen-Z sports fans engaged with Major League Baseball during the World Series, ultimately turning them into baseball fans. 

THE IDEA
For World Series week we gave the next gen fan the bitesize content they want, alongside the ballpark bites they crave at our fast-food joint come MLB fan zone.  M.L.B, (Major League Bites) the fast-food joint where you can enjoy a menu of the best MLB food, and action-packed highlights of the day's games in under 20 mins. Fast tracking the road to baseball fandom.

THE EXECUTION
A week long takeover of Patty and Bun Compton Street, that included an exclusive World Series week menu (also available nationwide via a D.I.Y at home kit) screens filled with World Series week bitesized highlights, VR baseball games, Cap customisation, DJ sets from Foundation FM and live performances fro Gracey and Chabuddy G.