THE BRIEF
2022 saw the launch of MLB’s Home run Derby X, a brand new electrifying baseball tournament. Our brief was to promote the London Live event, making it culturally relevant to a UK Youth audience, ultimately boosting ticket sales. 

THE IDEA
Tease and reveal the events headline music act AJ Tracey.

THE EXECUTION
A series of punchy social pieces that gradually revealed AJ Tracey as the headliner of the London event. Drawing synergies between the world of live baseball and live music.