THE BRIEF
Raise awareness of JD Sports title sponsorship of Soccer Aid 2022 through ITV Idents on game day. 

THE IDEA
Create a series of episodical idents, 10 second chapters of story that would play out across the games broadcast.

THE EXECUTION
We created the JD styling studio, a destination that saw ballers to be, come for a  comical fitting with ultimate baller and JD ambassador Chunkz.