THE BRIEF
Win Christmas, with a Christmas campaign that felt relevant to JD’s global audience of 14-24 year olds.

THE IDEA
For JD’s audience, competition is king, and in a world where Christmas came at the same time as a World Cup, It was more relevant than ever. More relevant than the usual turkeys, trees and tinsel we see in Christmas campaigns. So we set our campaign in the playground of youth competition. The Arcade.

THE EXECUTION
King of the Game - A 360 global campaign, kicked of with a 2 minute TVC that invited the audience into the magical JD arcade, a battleground that featured over 30 famous faces from the world of football, music, TikTok and beyond.