THE BRIEF
To make Gordon’s brand philosophy of ‘Stop & Enjoy’ mean something to busy gin drinking Brits.
THE IDEA
Two-thirds of commuters hate their journey to and from Work. What should be a time to sit back, take stock and maybe even socialise with fellow commuters has become the worst part of many Londoners day. So, Gordon’s said...Shall we take a different route? And created an alternative commuter for Londoners to stop and enjoy.
THE EXECUTION
New to the Thames, the Gordon’s Line route was created to offer London commuters the chance to stop and enjoy the journey home. Travelling down the river taking commuters from East to West, and back again, the Gordon’s Line offered gin lovers the chance to refresh their post work routine whilst enjoying the fresh air and scenic city views as they travelled. And that’s not all…our boat brought to life some of the best bits of the commute, and took them from anti-social to social, including live music and a live recording of the Nobody Panic podcast. Taking a genuine gripe and turning it good, with Gordon’s at the heart of the solution.
THE RESULT
A visibility of 7.5 million, The Gordon’s Line had a visibility of 7.5million, and provided 79% all brand engagements in the first half of the year.