THE BRIEF
For the 2022 Qatar World Cup EE was faced with a dilemma when two of their title sponsor teams, England and Wales faced off in the group stages. How could they support both teams without facing the wrath of passionate football fans

THE IDEA
A match with so much cultural significance, so much history and rivalry required an idea that would walk a fine line and make EE the most talked about brand in that special moment for both countries. We found the only man in the world who knew what it was like to be stuck between both sides, Vinnie Jones, the only man who could deliver the message better than us. 

THE EXECUTION
No-Fans-Land’ feat. former Wales captain and lifelong England fan Vinnie Jones perfectly illustrated EE’s predicament. The immediacy of the film, the timing of its release and performance from a Hollywood star makes the film truly original, and something that could never have been made before and can never be replicated.