THE BRIEF
To raise awareness of the 25 year anniversary of EE’s sponsorship of the BAFTA’s. 

THE IDEA
To create a piece of content that shows how EE has been supporting Britain’s love of watching films for 25 years. 

THE EXECUTION
A lot has changed in the 25 years since EE and BAFTA partnered up, from the way films are made to the way we watch them. But one thing that has never changed is our ability to get lost in a film from the comfort of our own homes.  We used this universal truth to create a light-hearted short film that highlights how EE has supported the nation’s number one passion point throughout the years. A hilariously heartwarming spot that played out in cinemas nationwide, on socials, and opened the BAFTA ceremony at the Royal Albert Hall.