THE BRIEF
Raise the profile of the BT Playmaker football volunteer course amongst young women and girls.

THE IDEA
Show the Journey of three young women on the course, shining a spotlight on the potentially life changing effect of the qualification.

THE IDEA
Watch Us Rise - A new 3 part mini-series created for BT to inspire more women & girls to get involved with grassroots football.
Aired live over a weekend on BT Sport 2, the three episode showed how we took three young women on a journey to become confident leaders on and off the pitch and gave them the chance to meet their lioness heroes. The project, presented by Chelcee Grimes, was designed to inspire females to engage with the BT Playmaker football volunteering course and resulted in a significant rise in sign ups from women and girls across England.

THE TEAM
Client: BT
Creative Director: Alex Groom
Art Director: Alistair Dixon
Creative: Issie Mandry
Account Leads: Neil Callaghan, Kimberly Broadbent, James Mellish, Cameron Freeman-Haynes
Production Company: Nimble Dragons