THE BRIEF
Raise the profile of Disability football leveraging the power of national enabler BT and their strategic sponsorship of elite team sponsorship across the 4 home nations.
THE IDEA
Create a light hearted, fun and informative series that showcases incredible stories from the disability football community.
THE EXECUTION
Para Football Adventures - A mini series created for BT with the goal of shining the floodlights on disability football.
This 5 part series, shown on BT sport 1 and channel 4, follows Alex Brooker and Chelcee Grimes as they visit each of the 4 home nations on a journey to discover more about disability football - from the grassroots to the elite.
THE TEAM
Client: BT
Creative Director: Alex Groom
Art Director: Alistair Dixon
Creative: Issie Mandry
Account Leads: Neil Callaghan, Kimberly Broadbent, James Mellish, Cameron Freeman-Haynes
Production Company: Nimble Dragons